"You got to be very careful if you don't know where you're going, because you might not get there."
While I'll be the first to admit I do not have the answer, I will say the Porges' have hit on what I believe is this group's central issue - Where is Park Meadows going?
As a longtime marketer, salesperson and brand evangelist, I'm confused by the club's message to its membership and to our new member prospects. For me, managing the club's future begins with having a clear position or identify that separates Park Meadows from all other clubs in our community. As a membership, I don't think we have a common perspective on who we are, or for that matter, where we're going.
The physical plant, service offering, amenities, staff / team, entry price point and for lack of a better word, 'style' are the same resources every other club has available to meet the expectations of its current customers (the members) and at the same time generate new business (attract new members). If this group really wants to make an impact, we should look to dedicate the time to help the Board identify and understand its audience (current & future), so it may expand or develop the facilities, resources and services to the greatest benefit of the club and its membership.
With that stated let's open the discussion to how we believe PMCC can be successful in the future. Considering the emergence of the other clubs, considering our advantages (Location) what is the best way for PMCC to be viable and vibrant in the future?
Please place your thoughts in the comment section.
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